Dear all,
Abstract:
In this talk, Dr. Maurits Kaptein will talk about his work on Persuasion Profiling: an attempt to make persuasive technologies more effective by personalizing the arguments used to motivate users. Maurits will show examples of the use of persuasion profiles both in healthcare as well as e-commerce. After introducing Persuasion Profiles Maurits will present a broader view on the personalization of interactive technologies: Maurits will present a mathematical formalization that allows researchers and practitioners to quantitatively compare different personalization attempts. Finally, Maurits will discuss his recent work on computationally feasible solutions to contextual bandit problems and how these can be of use for large-scale personalization.
Dr. Maurits Kaptein (1983) is a scientist and entrepreneur. He obtained his Ph.D. with honors in a joint research project by the Technical University of Eindhoven and Stanford University. During his Ph.D. Maurits worked for Philips Research where he designed and improved technologies aimed at making users more active. Next, Maurits worked as an assistant professor of Statistics at the Tilburg University. Currently Maurits works at the Artificial Intelligence department of the Radboud Universiteit Nijmegen where his research work focusses on personalization of the internet. He is also a Co-Founder and the Chief Scientist of Science Rockstars (www.sciencerockstars.com), a company that was sold to Webpower b.v. late 2014. Maurits his scientific work on Persuasion Profiles has been published in leading journals such as the Journal of Interactive Marketing. The work has also been featured in popular press: Magazines like Wired (USA), Blink (UK), and Bright (NL) covered his work. In November 2012 Maurits published his first book: "Digital Seduction" (English translation expected April 2015).